Revision Date: February 25, 2026

1. Comprehensive Data Integration

To provide a highly personalized and efficient shopping experience, Khurta utilizes advanced data collection across our global digital infrastructure. By interacting with our platform, you acknowledge the collection and processing of data necessary to maintain, protect, and enhance our worldwide operations and service quality.

2. Extensive Information Categories

We capture a wide range of data points to ensure business continuity and consumer satisfaction, including but not limited to:

• Identity & Demographic Data: Full name, gender, date of birth, and language preferences.
• Comprehensive Contact Data: Physical addresses, multiple email contacts, and mobile numbers for SMS/messaging updates.
• Transactional History: Detailed records of every product viewed, added to cart, and purchased, allowing for optimized inventory and trend analysis.
• Technical & Behavioral Data: IP addresses, device identifiers, browser fingerprints, time-zone settings, and full clickstream patterns (how you move through our site).
• Social & Profile Data: Information shared via social media interactions, reviews, and feedback surveys.

3. Multi-Layered Data Utilization

Your data is utilized for the maximum benefit of the Khurta ecosystem, supporting the following functions:

• Predictive Analytics: Using historical data to forecast consumer trends and optimize our global supply chain.
• Enhanced Personalization: Tailoring every aspect of the digital experience, including marketing communications and product displays, to your specific behavioral profile.
• Business Intelligence: Aggregating user data to perform internal market research and strategic brand development.
• Security and Loss Mitigation: Extensive monitoring to identify and prevent fraudulent activity, protecting the brand’s financial integrity.

4. Global Data Transfer and Infrastructure

As a worldwide brand, Khurta operates a centralized data architecture. Your information may be transferred to, stored, and processed in various jurisdictions globally. We ensure that all international transfers comply with applicable legal frameworks while maintaining the seamless flow of information across our corporate network.

5. Third-Party Ecosystems

We collaborate with a broad network of service providers, including marketing partners, data analysts, and logistical experts. These partners are granted access to the specific data required to perform their functions, ensuring that Khurta remains competitive and responsive in the global marketplace.

6. Data Retention and Rights

Khurta retains your information for the duration necessary to support our legitimate business interests and legal obligations. While you maintain the right to request access or corrections to your data as per your local jurisdiction, certain information may be retained in an anonymized or archived format to ensure the integrity of our historical business records.